Steelwire
Your voice, loud and clear
Who We Are
We are trusted advisors who turn obstacles into opportunities. With experience at the highest levels of government and in the private sector, we work with leaders navigating high-stakes inflection points that demand clarity, confidence, and control.
Every client engagement is led directly by us, seasoned operators with deep experience at the intersection of media, policy, and public perception. We’ve lived through everything from Congressional hearings and Supreme Court decisions to class action lawsuits and a global pandemic that threatened an entire business model. We know how to move fast, think clearly, and deliver when it matters most.
We don’t do PR for clicks. We solve business-critical problems with communications that move power, money, and perception.
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What We Do
We help companies navigate moments of consequence. Whether the challenge is existential or the opportunity is defining, we bring clarity, precision, and strategic discipline to the messages that matter most.
Our work spans crisis response, risk-informed positioning, and high-impact storytelling—always tailored to the unique pressures and pace of the moment. We partner closely with leaders to develop a communications strategy that influences what happens next.
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Reputation is a strategic asset in good times, and an insurance policy when things go wrong. We help companies build the kind of reputational equity that pays off in moments of pressure. Our work strengthens public narratives, ensures your story holds up under scrutiny, and supports long-term business goals. We help you shape your position before others do it for you – one that resonates across regulators, media, employees, and investors.
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In a crisis, timing and tone are everything. We step in when the stakes are highest to design and execute real-time communications strategies that stabilize chaos, reframe risk, and restore control. From the earliest warning signs to the final statement, we work shoulder-to-shoulder with leadership to triage the moment and shift the story. Whether you’re managing breaking news, legal escalation, internal unrest, or reputational attack, we’re the first call when it’s time to act.
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For a technical founder, having a story that people can connect with can be the difference between success and failure. Finding the right words about why your company matters is the only way to stand out to investors, customers, and top talent. Through the art of storytelling, we can help shape your narrative and inspire action, giving you the confidence that your message will resonate with anyone who can make a difference in your success.
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Today’s media landscape is intense. Every move is under the microscope, yet standing out is a challenge. Whether you need to tackle big issues or boost your profile, we've got you covered.
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The line between business and politics is thinner than ever. From culture war flashpoints to evolving ESG and DEI expectations, we help companies weather scrutiny, align across stakeholders, and avoid reputational whiplash. With experience in both the public and private sectors, we bring a rare combination of sensitivity and strategy to corporate risk management.
Our Clients
We work with mission-driven companies and visionary leaders operating in fast-moving, high-consequence environments. Some are managing existential threats. Others are investing in bold new ideas. All of our clients are making decisions that require trust, timing, and a clear message.
Karine Jean-Pierre, White House Press Secretary
“Alexandra took the lead for our press team on the response to the Supreme Court overturning Roe v. Wade as well as the ensuing attacks on women’s fundamental rights. We’re going to miss her talent, her smarts, her sense of strategy, and work ethic.”
“Dana and Alexandra are two of the best in the game. They’ve helped me take Aescape from an unknown entity to an award-winning, internationally recognized startup in the span of six months. Beyond their brilliant strategic support, they’ve been true partners in every sense: quick to respond, available for impromptu gut-checks, and, perhaps most critically, calm, cool, and collected during our young company's more stressful times.”
Molly O’Connor, Director of Communications & Content at Aescape
“Dana is a person I turn to several times a week. She's a fantastic thought partner, is strategic and results-driven, and has a talent for crafting compelling narratives. Her ability to use storytelling as a strategic lever consistently delivers for our companies.”
Jon McNeill, Board of Directors at General Motors and lululemon
What guides us.
We are principled communicators. We believe strategy must come before noise, and that credibility is earned through consistency and action. We take on work where we know we can make a meaningful difference.
From helping protect reproductive freedom to guiding the responsible rollout of consumer AI, we support companies shaping the future and prepare them to meet the moment.
Steelwire is a referral-only communications firm